Experts note the growth in the laminate market in 2016
According to the preliminary estimates of KASTAMONU experts, the laminate market grew last year by an average of 3% in Russia. And despite the fact that December 2016 and January 2017 saw stagnation in the market, experts hope that this year as whole will be similar to 2016, and that by the end of the year the industry will see slight growth.
Currently around 83 million m2 of laminate is sold per year in the Russian market. This is about 2/3 of the capacity of laminate flooring manufactures localised in Russia. According to forecasts, the capacity of local producers will continue to grow.
“Import substitution in the laminate flooring market in Russia will only increase in the near future, said the CEO of KASTAMONU MARKETING AND TRADE Cenk Büyüktosun. “Today the overall production capacity of laminate manufactures localised in Russia can ensure 100% import substitution. This and the displacement of foreign manufactures from the Russian market has led to the expansion and development of export routes. The oversupply of certain products in the domestic market will encourage manufacturers to work more actively on exports. Furthermore, within the flooring industry we are seeing a redistribution of the market, and especially a reduction in PVC-based coatings in favour of laminate.”
Since in recent years the purchasing power of Russians has decreased, key industry players have now reoriented to selling more mass products. In 2017 KASTAMONU plans to produce laminate at a stable level, update its current product range, and launch new products.
KASTAMONU was established in 1969 as part of the holding HAYAT, which has been working since 1937. The annual production of wood boards is 5 million m³, including 2.45 million m³ of MDF boards and 2.55 million m³ of particleboards. KASTAMONU is one of the top five largest companies in the wood processing industry in Europe. The company specializes in the production of MDF wood boards, particleboards, laminate flooring, door skin panels, glossy panels and table tops. In 2015 the company’s annual turnover was EUR 1 billion.