Product Line of KASTAMONU Got Original Design
KASTAMONU received the "CATALOG OF THE YEAR. Construction and Finishing Materials" award. The company got this award in the special nomination of the competition - "For Original Solution" for the Floorpan laminate flooring line.
Today, more than 200 decors of laminate floorings are produced at the KASTAMONU wood processing plant in the Alabuga SEZ. Floorpan laminate ranks first in total sales among Russian companies (Russia + Export). Its share is more than one-third of the total Russian market of laminate floorings.
"KASTAMONU makes a significant contribution to the development of the laminate flooring market in Russia," noted Ali Kılıç, General Director of KASTAMONU in Russia. "And our marketing strategy plays its role in promoting these products, thanks to which we were able to implement the original concept of the catalog line and attract the attention of millions of laminate users not only in Russia but also in our export countries."
The purpose of the competition "CATALOG OF THE YEAR. Construction and Finishing Materials" is the popularization of advanced solutions in the use of catalog as an effective tool in marketing and sales. All materials are evaluated by members of the expert council on a 5-point scale with more than 20 criteria.