Kastamonu has prepared measures to support wood processing industryMedia
In the near future, the company will implement a number of projects that will help reduce the deficit that has arisen in the Russian wood processing market in connection with the coronavirus pandemic. Some of them will be implemented in 2021.
In the second half of 2020, there was a shortage of products in the market of wood boards and other products of wood processing industry worldwide, which was caused by the coronavirus pandemic and the shutdown of a number of production facilities. After the end of the self-isolation regime, the demand for products increased sharply and the stock of materials ran out, which led to a serious shortage in the industry.
In this regard, for 2021-2022, Kastamonu has developed a plan of tactical and strategic measures to reduce the shortage of products and support the industry as a whole. The support will be provided in three main areas: implementation of investment programs, introduction of import substitution programs, and launch of the final value-added product on the market.
In addition, from the second half of 2020, the company has already begun to maximize its resources to support the industry in Russia, having reduced export deliveries.
Comments by Ali Kılıç, CEO of Kastamonu Russia:
"Due to the coronavirus pandemic in 2020, the wood processing industry got into a difficult situation. Some manufacturers were forced to temporarily suspend their operations, which caused a shortage in the market. At the same time, not only business representatives were affected, but also end users who were deprived of access to high-quality products. As one of the largest companies in the industry, our goal is to actively participate in the normalization of the situation in the wood processing and furniture industry. To do this, some of the activities planned for the next 4-5 years will be implemented in a shortened period of three years. Accordingly, it will be possible to organize additional work places. This year in spring, we will launch an investment program that has been previously planned for implementation in 2022. We will announce the details of the program in the near future."
Company's investment programs will affect several areas at once: the furniture industry, construction, as well as the final product – laminate. Thanks to this, despite the current shortage, consumers will soon be able to purchase necessary materials produced in Russia.
The furniture industry was supported by the reallocation of company's budgets and an increase in production volumes for the Russian market. In addition, there will be an additional reduction in the supply of MDF boards for export and an increase in their sales within the country in order to support the market of board materials in the Russian Federation.
To support the wood processing market participants, the company's production capacities were loaded for 100% throughout 2020, despite the pandemic.
Having faced the unpredictable conditions of the new reality, Kastamonu has quickly adapted to the market situation. Thanks to timely measures taken, the company managed to maintain a high position in the industry. Currently, there is a stage aimed at adjusting the sales strategy and marketing programs in accordance with the adopted focus on targeted and global support for the industry.In 2020, Kastamonu was noted for a number of achievements, including receiving the title of Reinvestor of the Year, awarded to the company by the Investment Development Agency of the Republic of Tatarstan.
The group of companies of Kastamonu Entegre was established in 1969 as a part of the Hayat holding. The company specializes in the manufacturing of MDF wood boards, particleboards, laminate flooring, door skin panels, and glossy panels. The consolidated turnover of Kastamonu Entegre amounts to €1.3 billion. The annual production of wood boards is 5 million m3, laminate flooring – 70 million m2.
Hayat Holding, which includes Kastamonu Entegre, was founded in 1937 and today consists of 41 companies in various business areas. Hayat unites brands such as Papia, Familia, Bingo, Molfix and many others.Kastamonu Entegre has 18 plants in 7 countries: Turkey, Russia, Italy, Romania, Bulgaria, Bosnia and Herzegovina, and the USA. The company ranks No. 7 internationally and No. 4 in Europe among the largest companies in the wood processing industry.