Kastamonu shared its business results of 2021Media
Kastamonu, which is the leading manufacturer of the wood-based panel industry in Russia, summed up the results of the past year. The company informed about the opening of a new line for the production of laminate, rebranding and leadership in the production of MDF and laminate floorings in Russia.
The Kastamonu plant for the production of laminate, MDF and HDF boards was opened on the territory of the Alabuga SEZ in Tatarstan in 2014. As of today, the company produces laminate floorings from the 31st to the 34th class of wear resistance and various types of MDF boards, including moisture-resistant and fire-resistant ones. The production capacity of Kastamonu is 1.05 million m3 of MDF boards and 45 million m2 of laminate per year.
In March 2021, the company launched its third laminate production line in a record-breaking time. Due to this, the annual volume of laminate floorings increased from 30 million m2 to 45 million m2, thus, significantly increasing the company's share in the Russian market.
In June, Kastamonu conducted a global rebranding triggered by a serious change in the company's position in the market: expansion of production and internal processes of globalization in the Hayat Holding, large-scale and systematic implementation of the ESG program.
The new corporate style of the company includes a change in graphic elements and a radical change in color solutions. The updated logo consists of two components: the trademark and the company name – Kastamonu. The trademark is in the form of a globe with the letter H, which symbolizes the affiliation of Kastamonu to the international holding Hayat. The Hayat Holding was founded in 1937. It unites brands such as Papia, Familia, Bingo, Molfix and many others.
In September 2021, Kastamonu expanded its product portfolio with laminate floorings of the highest 34th class of durability. The new collection is called Ultramarine. It consists of four decors. At the same time, the manufacturer was the first in the Russian market to produce 34th class laminate floorings certified for two indicators at once: abrasion resistance and impact resistance, unlike the European standard, which regulates only the abrasion index.
"The past year has become a landmark for the company in many matters. We have increased production, expanded our product portfolio, and rebranded. We also entered the top 10 Turkish investors in Russia. I would like to emphasize that Kastamonu has been recognized as the largest manufacturer of laminate and MDF in the country. Each such achievement includes the dedication and hard work of all our employees. We are proud of everyone for their contribution to the development of the company, and we are proud of making people's lives better. But the successes achieved are not a reason to stop. In 2022, we will move towards new achievements and will improve our results," commented Ali Kılıç, CEO of Kastamonu Russia.
In August 2021, the WhatWood analytical agency conducted a study of the Russian laminate and MDF market, where it compared shares of the largest manufacturers of the wood processing industry. Following the results of the study, Kastamonu ranks first in Russia in terms of laminate and MDF production.
The group of companies of Kastamonu Entegre was established in 1969 as a part of the Hayat Holding. The company specializes in the manufacturing of MDF wood boards, particleboards, laminate flooring, door skin panels, and glossy panels. The consolidated turnover of Kastamonu Entegre amounts to €1.7 billion. The annual production of wood boards is 6.5 million m3, laminate flooring – 70 million m2.
Hayat Holding, which includes Kastamonu Entegre, was founded in 1937 and today consists of 41 companies in various business areas. Hayat unites brands such as Papia, Familia, Bingo, Molfix and many others.
Kastamonu Entegre has 18 plants in 7 countries: Turkey, Russia, Italy, Romania, Bulgaria, Bosnia and Herzegovina, and the USA. The company ranks No. 5 internationally and No. 4 in Europe among the largest companies in the wood processing industry.