Tatarstan-based Kastamonu plant produced 130 million square meters of laminateMedia
Since the launch of production in Yelabuga in 2014, Kastamonu Russia has produced more than 130 million m2 of laminate. At the same time, 80 million m2 was sold in the country, and 50 million m2 was exported.
According to the Kastamonu analytical service, in 2020, the Russian branch of the company took the first place among wood processing enterprises in terms of export supplies of laminate. They account for 40% of the output. Kazakhstan, Belarus, Kyrgyzstan, Uzbekistan and Azerbaijan became leaders of foreign deliveries.
“Since the opening of the plant in Russia, the company has been steadily developing, entering new markets, expanding the product range and providing consumers with a wide selection of high-quality and eco-friendly products. The year of 2020, which has become a serious test for many, is coming to an end, and we can say with confidence that we have successfully passed it, maintaining our leading position in the wood processing industry in the country,” said Ali Kılıç, CEO of Kastamonu in Russia.
The company’s analytical service has estimated that for the first 10 months of this year, the Central, Volga and Southern Federal Districts, including Moscow and the Moscow Region, Samara Region, Novosibirsk Region, Krasnodar Territory and St. Petersburg, became leaders in terms of laminate deliveries among Russian regions.
At the same time, the Central Federal District of Russia took the first place in terms of the number of deliveries of laminate of the highest wear resistance class in the company’s portfolio – 33rd class. This region accounts for 40% of sales. In July 2020, Kastamonu announced plans to launch a line of laminate of the highest - 34th class of wear resistance in 2021, thus, the company is expected to strengthen its position in the Russian market and slightly redistribute its deliveries across the country’s regions.
Currently, the largest distributors of Kastamonu include Monarch, Agora, Olymp, Opus, and BK Center. The company also cooperates with federal and regional retail chains: Leroy Merlin, Obi, Megastroi, Baucenter, and major developers – LSR, PIK, Seven Suns Development and Level Group. Kastamonu also takes a significant part in the delivery of laminate flooring for the renovation program in Moscow.
According to the research conducted by the marketing agency ROIF Expert, from 2016 to 2019, the laminate market in Russia grew by 14.4 billion rubles in annual terms. At the same time, the greatest progress is noted in the Republic of Tatarstan, which now ranks third among the regions-suppliers of Russia’s laminate market. This result directly reflects activities of Kastamonu: the company is the only player in the region engaged in the production of laminate.
The group of companies of Kastamonu Entegre was established in 1969 as a part of the HAYAT holding. The company specializes in the manufacturing of MDF wood boards, particleboards, laminate flooring, door skin panels, and glossy panels. The consolidated turnover of Kastamonu Entegre amounts to €1.3 billion. The annual production of wood boards is 5 million m3, laminate flooring – 70 million m2.
Hayat Holding, which includes Kastamonu Entegre, was founded in 1937 and today consists of 41 companies in various business areas. Hayat unites brands such as Papia, Familia, Bingo, Molfix and many others.
Kastamonu Entegre has 18 plants in 7 countries: Turkey, Russia, Italy, Romania, Bulgaria, Bosnia and Herzegovina, and the USA. The company ranks No. 7 internationally and No. 4 in Europe among the largest companies in the wood processing industry.